How rational are we in making our decisions? My believe is that we are very irrational, we rely on our emotions and our gut feeling. I really loved the book by Dan Ariely “Predictable Irrational” and the ted talk he gave (TedTalks).
Dan Ariely is a professor of psychology and behavioral economics at Duke University and a founding member of the Center for Advanced Hindsight.Through his research and his (often amusing and unorthodox) experiments, he questions the forces that influence human behavior and the irrational ways in which we often all behave.
The work of Dan Ariely is not only a fun and fascinating read; it has the power to change the way we interact with the world – one small decision at the time.
See also his website – http://danariely.com/